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--- Website localization ---
Website localization is the process of adapting an existing website to local language and culture in the target market. Two factors are involvedprogramming expertise and linguistic/cultural knowledge. The prosperity of website localization is the result of the popularity of computer and Internet users. People all over the world treat the Internet as their main location for information and services. These people do not speak the same language. Website localization has become one of the primary tools for business global expansion.
Website localization is more than mere translation. Translating only solves partial language problems. Measurement units must be converted; images are modified to appeal to the target culture.