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--- Social Media Marketing ---

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer or a site about search engines care about social media?

The two are very closely related.

1. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Advice AtDassinfotech

Here at Dassinfotech, we provide social media marketing information and news in a variety of ways:

2. Social Media Marketing Library Archives: This area of Dassinfotech provides a collection of all stories we've written on the topic of social media.

In addition to covering social media marketing generally, Dassinfotech also has areas specifically about particular major social media sites and social search sites:

  • Delicious
  • Google+
  • Foursquare
  • Twitter
  • YouTube
  • Facebook
  • Social Search Engines
  • Word Of Mouth & Buzz Search Engines

  • There are a number of blogs and forums that focus heavily on social media marketing, including: aimClear,BlueGlass, Bruce Clay Blog, Chris Brogan, Facebook's blog, Google+ on Google+, LinkedIn's blog, Mashable, Steve Rubel, TechCrunch, Techipedia, Twitter's blog and WebProNews.

    Looking for an easy-to-scan compilation of social media news? Check out Alltop. For compilations of the best articles on paid search in a given year, visit Dassinfotech. At Search Engine Roundtable, you'll discover a regular compilation of important discussions happening on a variety of search marketing forums.

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